I’ve been writing and marketing online content for a long time — long enough to remember the pre-digital era when writers had to work for magazines, newspapers or PR departments to survive…read more
5 Steps to Digital Marketing Success
The beauty of digital is that it’s measurable. As digital marketers, we have the power to define success metrics for every major program…read more
How to Plan a Digital Marketing Workshop
Marketing in the digital space is no longer an activity that can be handled from start to finish by a few marketing people. Effective digital programs require input from leadership, product owners, marketing frontline account reps, IT and, indirectly, your customers…read more
Confessions of a Low-Maintenance Fashionista
My Instagram feed is ruled by beautiful and stylish people. And most of the time, it’s inspiring — I see looks I’d love to try and places I’d love to go. But we all have those other days…read more
Beauty News: Your Make-up Might Be Making You Sick
Walk into Walmart today and you’re sure to find beauty products that have harmful ingredients in them. And by harmful, I don’t mean you might get a rash. No, I mean you might get cancer…read more
How to Style a Wood Watch
I know you’ve seen them: wood watches have been dazzling the wrists of stylish people since 2016. Maybe it started as a trend, but all signs say the wood watch is here to stay…read more
Do These 6 Things Before You Buy New Clothes
Having “nothing to wear” is a common problem amongst style-minded ladies. The affliction might happen suddenly — like, 75 minutes before you’re leaving for a black-tie party attended by your most glamorous friends…read more